During the 1940's and 50's, Israel (a young country now only 52 years old) used to have coffee shops that had a thriving business selling...soda water (flavored and unflavored).
We see them everywhere now. Instant cappuccino machines, there's at least one (if not five) in every gas station. I've seen them in car dealerships and even in a hardware store, some of them daring to sport names like Barista.
We all have seen and possibly used instant coffee sometime in our life, but have you ever wondered where this dark, mysterious, water soluble powder gained its popularity?