Coffee is an interesting thing. Aside from the aroma, flavor and allure of a good cup, understanding some things about coffee economics can be its own interesting lesson.
The economics of coffee consumption are quite relevant to the home roasting industry. There is a direct relationship between the quality - perceived or real - of coffee and the amount consumed (people will drink more coffee if it tastes better).
Back in January of this year, Herb Greenberg made headlines by discovering a new leading economic indicator at his favorite Chinese restaurant. He called it the Hot-and-Sour soup indicator, apparently named after his favorite menu item.
The Starbucks stock price topped out near $40 per share twice in 2006, but has been steadily falling since that double top formation, and now sits at around $14.40 per share.
