You know the feeling of waking up each morning from a sleepy haze, stumbling out of bed blurry eyed wishing it was a Saturday. You have to be at your desk in an hour.
Purists say that traditional flavored coffees are nothing more than a foo-foo way of covering up and obfuscating the natural flavors of coffee varietals.
Consider a world without spice what would it be? Bland, Uninteresting, tasteless. Now when you add a little flavor to things even the most mundane and predictable beverage can jump.