Andrew Hetzel
Andrew Hetzel is the Founder of Cafemakers, a specialty coffee business consultancy based in Hawaii. Cafemakers assists restaurants, hospitality businesses and coffee shops in North America and worldwide to improve customer satisfaction and profitability by serving better quality coffee. Information is available online at
www.cafemakers.com or by calling (808) 443-0290.
| Article | Section | Topic |
|---|
| New Marketing Opportunities for the Tea Industry | Coffee Business | Tea |
| As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors. |
| Fundamentals of Coffee Business Success | Coffee Business | Advice |
| The retail specialty coffee industry is unique in that it attracts as many admirers of the product (coffee fanatics) as it does those who are looking for a lucrative business investment, probably more. |
| For Whom the Retailer Roasts | Coffee Business | Roasting |
| So you've already begun to dream about the many ways that adding a coffee roaster to your retail coffee shop will improve your business. Good for you! |
| Coffee as a Prepared Food | Coffee Business | Prepared Food |
| The best restaurant in town has meticulously planned the evening's
entrees; offering only the freshest available ingredients, arranged
into an appetizing and visually appealing original creation. |
